Diamond Engagement Rings
A Year of Distinctive Cuts:
DIAMOND ENGAGEMENT RINGS
Rounds remained the most popular shape for diamond engagement rings accounting for 62% of unit sales – the same share as in 2024. Ovals’ share of 14% was slightly down on the 16% seen in 2024. In total diamond engagement rings (including loose diamonds and semi-mounts) represented 38% of natural diamond jewellery sales in 2025.
Celebrity Engagement Rings of 2025
Celebrity proposals showcased a striking range of diamond cuts and deeply personal design choices, each reflecting the wearer’s individual style.
The year opened with talk of the ring marking Selena Gomez’s recent engagement to Benny Blanco—a marquise-cut natural diamond set on a yellow gold eternity band. The elongated, tapered silhouette—with its 18th-century origins and dramatic, aristocratic profile—aligns beautifully with Gomez’s distinctive aesthetic. She had reportedly envisioned this cut for years, even referencing it in her lyrics (“Good for You”, 2013), giving the design an especially personal resonance.
Later that month, Zendaya and Tom Holland marked their engagement¹² with an elongated cushion-cut natural diamond set east–west in a Georgian-style, button-back mounting. The antique-inspired silhouette blends old-world charm with Zendaya’s modern glamour.
Cristiano Ronaldo—the Portuguese footballer widely regarded as one of the greatest in history—proposed in March to Georgina Rodríguez with a central oval-cut diamond flanked by two oval side stones¹³. In May, Miley Cyrus and Maxx Morando chose an elongated cushion cut set in a bold gypsy-style yellow gold band. The east–west orientation and substantial gold setting give the classic cushion cut a free-spirited, unconventional twist that feels unmistakably “Miley,” in tune with her bohemian-leaning style.
Taylor Swift and Travis Kelce’s summer engagement¹⁴ revealed an antique elongated cushion-cut diamond on a hand-engraved yellow gold band that blends vintage romance with modern refinement. The choice feels deeply in tune with Swift’s well-known love of nostalgic, “grandma-core” aesthetics, making the ring’s old-world charm a natural fit for her personal style and the storybook tone of the proposal.
Together, these rings along with other high profile celebrity engagements of 202515, highlight a broader trend: a move toward characterful cuts, meaningful design choices and settings that blend heritage with individuality — a perfect reflection of the wider mood in diamond jewellery today.